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A well designed plan for your business signage will instantly and effectively communicate the style, professionalism and overall presence of your business. Business signage will convey to people who you are, where you are and what you do. “Creating a First Impression” Your signage is often the public’s’ first perception of you and your first opportunity to make a positive impression on potential customers. Customers these days are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. Even small business’ has had to raise the standard of their presentation to remain competitive. As an advertising tool signage can also increase awareness of your business, promote various specials or products, communicate information such as prices or opening hours, and enhance the impact and support other media campaigns you may undertake.